Ah, an excellent topic for calm discussion over a copa (glass). But in the meanwhile, I think there will be ever more new ways, systems, gadgets, websites whatever to do the filtering. Although Google, et.al.'s mission is to make all the world's information accessible, it's pretty obvious that we don't need ALL that damned information. We only need what we need or want or enjoy.  So...

What does that mean? It means there have to be better and better ways of filtering it. Google is making a mighty gesture through the search engine, but darn it, it just can't read our minds...yet!  The same is happening with the media. At least in the US we used to have the major city papers, two usually in each major town. You had three TV stations. You could have 'trust' in them and choose which you liked best of those few choices, you came to know their weaknesses...or political biases...and their strengths. They were our filters, to get rid of the dross, the silly, the un-useful and give us what they considered the best of the days news or information.

Our need for a certain certainty of trust, belief, conviction that what we're hearing, reading, looking into is valuable is still valid. The question is where do we now find it--easily...not spending months diving into every internet cubbyhole to find it.

I believe that is what is next, a return to filters, to entities we have enough trust in to feel that they will give us the best of the best. Will Google try to fill that gap? Will we not only have Google News, but Google Investigations, Google Thinks (major thought pieces, papers or websites)? Hummm. Maybe. Maybe not. Another wait and see.